The Book Idea That Took Over My Life

When I revealed the cover for Embraceable last week, Facebook reminded me that my cover reveal for my first novel, In Her Shadow, took place exactly three years before that.

Kinda trippy.

Most everything else, however, was different in my professional life back then. There was no Girl Boner® blog, brand or radio show to speak of. I was focused on my first book release, with my second thriller-in-progress on the back burner.

“I’m going to write a novel per year!” I’d exclaimed numerous times, to which my then agent said, “Great plan!”

In order to build a lasting career, he and others told me my best bet was writing and publishing the next thriller, then the next, then the next.

My heart had other plans.

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As the giddy euphoria and hectic-ness of my novel release settled, I honed in on finishing the sequel. I forced myself to plug along, feeling as though I were writing under water—which is quite an awful feeling for a hydra-phobe like me.

I kept recalling an epiphany I’d had several years earlier after an intensely erotic experience (which you can read about in Embraceable) that prompted me to think seriously about sexual empowerment—and, more specifically, my historical and other folks’ lack thereof.

Girl Boner… Girl Boner… Girl Boner…

Long one of my favorite terms used for inside jokes and flirtations, Girl Boner kept bouncing around in my thoughts. (Is anyone else digging that visual???) I had to do something about that term and all it stood for in my mind.

Here’s one of my favorite things about being a deeply sensitive person—as most artists are: We have a low tolerance for angst. What others might be able to brush aside as “no biggie,” we ache over. Cry over. Lose sleep over. Hopefully, at some point, we act. How else would we survive, much less thrive?

So act I did.

One morning I woke up, sat down to work on my novel and screamed at the top of my lungs said, “NO MORE.” That manuscript wasn’t the best place for my energy, I sensed, at least not then. If our hearts aren’t in our work, the work suffers, and so do we. My whole body seemed to exhale as my mind, soul and pen found synchronicity.

I would write a book called Girl Boner, I decided—a good girl’s guide to sexual empowerment. In effort to build a platform to hopefully attract publisher interest, I applied to trademark the term (holy difficult, but worthwhile process), then launched my blog series.

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Since then, I’ve switched agents, written several book proposals, gotten praise and rejections from publishers, launched my show, began speaking publicly about all-things-Girl Boner® and decided to publish my first sexuality book (the soon-to-release Embraceable) myself. While I still have lots of growth to cultivate and work to do, I’ve never felt more authentic.

During what’s been an incredibly tumultuous time in the world, it’s easy to feel helpless. I sure have. But I also know at my core that we’re not. We can all make a positive difference by staying true to our paths and asking the right questions of ourselves to ensure we stay on it. This is a practice and a journey for me, something I’m not sure one can ever fully master to a point that the work is no longer necessary. Luckily, the work itself is an awesome reward.

When have you gone with your gut instead of listening to others’ advice? How did it pan out?

Common Services for Indie Authors: Are They Worth It?

I’m in the process of finalizing my first non-fiction book for publication. (So stoked!) I’ll reveal more about that soon, but today I want to explore a topic all indie authors face: where to invest our money.

It’s no mystery that self-publishing requires a financial investment. The last thing any serious author should do is write a book, attempt to edit it themselves, slap on a makeshift cover and send it to Amazon. But we also need to be mindful of that little thing called a budget.

Circulation in business

Most indie authors don’t make huge income quickly or at all through their books—though both are possible. It takes awhile for most of us to break even upon publishing, then go on to profit. (It took me a good year to start profiting from In Her Shadow.) Many companies profit far more than writers from self-publishing, and there can be a fine line between a worthy investment and being taken advantage of.

1. Quality cover design — worth the investment

In some cases cover cheapness really shows, and could serve as the only sign a writer published her own book versus was published traditionally. There’s no shame in self-publishing, of course, but we want our books to be as respected as those on traditional shelves. And folks really do judge books by their covers.

Do your research. Shop around, ask for artist work samples and referrals from trusted author friends whose covers you adore. Go to Google Images and search for your genre, noting which covers immediately grab your eye and attention and what you dug most about them.

2. Contests and awards — sometimes helpful, sometimes a money drain

Some contest companies charge hefty fees and give out loads of awards purely for the sake of their own profit versus celebrating worthy writers. In such contests, virtually everyone wins and has the option to purchase extras, such as award stickers and certificates. They promise exposure on their website, which may have low traffic. While these awards may influence buyers to some extent and sound groovy in your bio, they aren’t known to boost sales over all.

There are plenty of credible contests, which charge more modest fees (say $10, versus $99), care at least as much about about writers and the literary world as personal bank and whose kudos would shine more brightly.

Research contests before entering. Find out important details, such as who is hosting the contest and who the judges are. Any contest that is not transparent about its judging panel may not be worth your time or entry fee.

To learn more, read this Salon article: Vanity Book Awards.

3. Professional editing — hugely worthy

No one can edit their own work well, and writing and editing are completely different skill sets. Again, do your research. Get referrals and make sure your editor is credible. I was fortunate to meet mine at a writers’ conference. After he critiqued a sample of my work, I knew he was the right fit for me and my story.

To save your editor time and you money, do your best to get your book in tip-top form before handing it off. As my novel’s editor—who’s also a prolific author—Mike Sirota says on his blog, “You’ve already put a lot of blood, sweat, tears, time, and coffee into your story, so why dash to the finish line?”

4. Credible editorial reviews — potentially helpful

Kirkus Reviews reviews indie-authors’ books. In this case, the fee, while steep, isn’t wonky or misleading. Traditional publishers pay for these services, too, and at least in the case of Kirkus, the review process is exactly the same. You can submit to Publishers Weekly for free, but your book won’t necessarily be chosen for review. (You can also pay PW’s indie program, PW Select, for a listing in their guide.)

I’m a bit biased, as Kirkus gave my novel a pretty shiny review, but regardless, I like the fact that these publications critique books with a critical, professional eye and are well-respected throughout the literary world. They’re known to be tough on books, which is something I desired. A positive review from either may influence agents and publishers, should you decide to go hybrid or traditional later on, and can add impressive light to your bio.

If you have the funds to submit to Kirkus, consider it. If not, fear not. The review won’t make or break your success as an author. If you get a negative review, you can ask that it not be published on their site and bypass using a blurb or the full review yourself. Steer clear of paid reviews that seem sketchy or unethical; they probably are.

5. Any service that seems necessary, but that would suck our time and energy if we did it ourselves — wise and worth it!

I know me. I am not going to take the time to learn how to format my manuscript for each outlet. It would be tedious, headache-inducing and draining, and my energy seems best spent elsewhere. Like many writers, I wear multiple hats and would rather pay someone.

I’m hiring Jenn Oliver of The Author Sidekick to take care of this for me, and I’m thrilled already. She’s sharp, experienced, enthusiastic and reasonable price-wise. To check her services out, visit theauthorsidekick.com.

As in life, choose where you invest your time, funds and energy wisely. ♥

The Banned and the Beautiful: Celebrating Women Writers

“How wonderful it is that nobody need wait a single moment before starting to improve the world.” — Anne Frank

As you may have heard, the Ozarks Writers’ League conference coming up the weekend of February 21 was booted from its venue of 30 years this week, largely because I’m set to speak there.

My topic? Cultivating self-confidence for increased success. Not exactly controversial. My advocacy for female sexual empowerment, however, apparently is. The venue heads also disapproved of award-winning author Velda Brotherton‘s workshop on writing sex scenes. The conference program has never before been questioned or analyzed, but this one’s theme, Celebrating Women Writers, invited scrutiny.

“Doesn’t that make you mad?” an acquaintance asked me when she read the news. “I’d be so offended!”

Nope, I replied. It’s unfortunate that OWL had to scramble for a new venue, as they successfully did, but the venue’s response merely illustrates the importance of the kind of work I and other women writers do.

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Many people in our culture find anything related to sexuality shameful. It’s one of the most heartbreaking and damaging notions of our time, in my opinion, and anyone who abides by it has been victimized. I and many, if not all, women I know have been hurt by negative views and damaging myths about sexuality and our bodies at some point—in some cases, profoundly. The moment we lose compassion for folks we’re trying to help through our writing and advocacy, we lose our ability to make a positive impact. It’s as though we’ve lost compassion for ourselves.

As revolutionary Gloria Steinem said, “The truth will set you free, but first it will piss you off.” Trust me, I’ve had those pissed-off times in the past. But I learned that if I hoped for change, I had to take action—loving action. That’s why I made the transition from health writer to health and sexuality writer, launched Girl Boner on my blog and welcomed the chance to bring my work to the radio/podcast waves. It’s also why I adore artists, who are some of the most compassionate souls around.

OWL’s community is a prime example. In response to the recent controversy, they’ve not only publicly supported Velda and I, but increased their efforts to support and celebrate all writing women. I can hardly articulate how touched and grateful I am. Writers uniting. What a beautiful thing.

It’s with giddy pleasure that I invite you all to join OWL’s campaign to celebrate women writers! Simply post and engage with us on Facebook, Twitter and Instagram using the hashtag #WomensRightToWrite.

If you’re in the Missouri area, I hope you’ll join us at the conference, which has a new location. To learn more, visit www.ozarkswritersleague.com.

3 Ways Blogging Can Make Our Writing Lives and Sales Shine

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Next week I’ll head to Monterey for my first ever Left Coast Crime conference – I’m stoked! In addition to enjoying other festivities, I’ll serve on two panels, Chills and Thrills: Psychological and Medical Thrillers and Social Media: Getting the Word out in Today’s Digital Age. For the latter, I’ve been asked to focus on blogging. Three years ago, I never would have imagined that I’d not only be addicted to blogging blogging and loving it, but sharing insight on the platform for others. That’s one beautiful thing about artistic paths, don’t you think? We never know where our paths will lead.

Here are three huge perks I’ve gained from blogging (and you can, too!):

1.  Content and discoverability as an author. Before starting my blog, I had loads of articles online and I was pretty findable. Blogging gave me the ability to increase my discoverability as an author, rather than merely being known or recognized as a health (and now sexuality) writer. Agents, publishers, editors and potential writing clients dig that. 

2. Fun! I was happily surprised to learn that blogging can be so darn enjoyable when we don’t treat it like necessary homework. When we write about topics we’re compelled or jazzed to cover, it resonates with readers and makes our writerly lives sparklier. I truly believe that that positive energy attracts more of the same in our personal and professional lives.

3. Readership and sales. It’s impossible to quantify sales derived from blogging, but I’m sure that it’s helped mine. Numerous of my first reviews on Amazon derived from blog readers, and reviews seem to lend themselves to sales. My sales have consistently spiked during book promotions I’ve run or announced on my blog. And it only makes sense that enthusiasts of our blogs are likely to take interest in our other work.

Here’s a chart I shared at the OWFI conference last year that shows the correlation between promotional events and my Amazon rankings during my first few months post-release. As soon as my book announcement hit my blog, my ranking went to too-low-to-measure to pretty high. The same happened once I posted my 99-cent and freebie promos on my blog. In some cases, I use other techniques to gently promote as well, but my blog has inarguably helped.

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I also shared these stats at OWFI, which I found relevant and intriguing:

  • Social networking sites reach 82 percent of the world’s online population, representing 1.2 billion users around the world. (Comscore, 2011)
  • 61% of U.S. online consumers make purchases based on blog content. (Shareaholic, 2013)
  • 77% of Internet users read blogs. (The West Program, 2011)
  • Companies with blogs generate 67% more leads (READERS) per month on average than non-blogging companies.
  • Once we publish 21 – 54 posts, blog traffic generation increases by up to 30%. (Traffic Generation Cafe, 2012)
  • Once a blog has 300 pages, traffic generation increases by 236%, on average. (Stigma Web Marketing, 2012)

I’m not suggesting that we blast “buy my book” promos on our blogs, by any stretch. On the contrary, I believe that authentically writing and supporting others are the most powerful ways to increase our professional success through blogging. When we’ve built a quality community of blog readers (which trumps quantity of readers big time), they appreciate the occasional, “By the way, my new book is available!”  I want to know when bloggers I adore have books available, don’t you?

Another practice I love: Because I value blog readers so much, I offer them  special extras during promos. When I first gave my book away for free for a few days on Amazon, I sent MP3s of one of my original tunes to anyone who downloaded it and sent me a copy of their download confirmation, for example. And I always aim to make any promotional-type-stuff fun and not advertisey (pardon the not-a-word!), and support other folks rather than just me. It’s tough to go wrong with fun. By having fun, supporting others and remaining authentic, we don’t have to worry about words like “promote” or “platform.” Success becomes a natural derivative of who we are.

I’d love to hear your thoughts! What’s your favorite perk of blogging? How do you feel blogging can (or can’t) enhance sales and overall professional success? Any examples to share? Or blogging questions or challenges you’d like help with?

Mike Sirota on Writing, Indie Publishing and His New Release!

“The truth will set you free, but first it will piss you off.” — Gloria Steinem

For Mike Sirota and his readers, that’s a very good thing.

Mike is one of my favorite people, and not merely because he edited In Her Shadow and was wearing a Beatles shirt when I met him (although obviously—perks!). He’s as kind as his tales are terrifying and seems to enjoy writing and helping fellow writers equally—both of which say a lot.

I’m reading his brand new release, Freedom’s Hand, now and have to say—it’s AWESOME. If you enjoy character-driven, suspenseful, heart-wrenching stories (and who doesn’t?!?), I highly recommend that you zip over to Amazon and nab a copy. Read on for more of the ins and outs of his wonderful story and why it came into fruition.

FREEDOM’S HAND, by Mike SirotaMike Sirota books author editor

As a teenager, Nathan Adler barely survived the horrors of the Auschwitz death camp at the hands of the Nazis. Fifty years later he could not have imagined that he would live the nightmare again. This time, however, the concentration camp is not in Poland. Erected by Freedom’s Hand, it exists as a citadel of suffering and death—in the desert of the American Southwest.

Mike Sirota on Writing, Indie Publishing and His Latest Release

AM: You set this story aside for quite some time before moving forward with publishing. Why now?

MS: Actually, I’ve made a few half-hearted attempts at marketing Freedom’s Hand in its nearly three decades of existence. Let me go back to its beginnings to say that, initially, I never planned on completing the manuscript until a publisher had made an offer. My then-agent convinced me that Simon & Schuster would take it on, but I needed to finish it. So I did—and they didn’t. Too controversial, or something like that. Imagine that—ME controversial! Afterward, I just left it “in the drawer” and went on to the more fun things that I enjoyed writing—until my long estrangement from the writing game.

But last year I pulled it out of the drawer and re-read it, as I did with a few other unpublished projects. Aside from some easily reparable crappy writing, I found it a powerful story, and I recalled how much emotion I’d put into it so long ago. I also realized, sadly, that it remained relevant even today. Hatred and intolerance always seem to be in vogue. People are tortured and killed by the hundreds, the thousands, and more in the name of twisted ideologies. For me, this makes Freedom’s Hand somewhat of a statement.

AM: Amen to that. Any advice for writers who are grappling with similar issues—wondering when to set a story aside versus self-publish it or seek representation?

MS: I don’t think that my experience with Freedom’s Hand and what you’re asking is an “apples-and-apples” thing. If I were a new writer and had a finished manuscript, I would want to see it published as soon as possible. But in my experience, most novices cannot be objective enough to judge if their project is ready, or as I call it—professional grade. They’ll need at least one other set of eyes for that, and I don’t mean their spouse or sister-in-law. A professional evaluation by a writing coach or editor will help that writer determine if the project is READY. While that could be costly, it will definitely speed up the process.

AM: As you know, I LOVE thrillers that address social issues. Yours does so beautifully. Why are its central issues so important to you? What compelled you to write about them? 

MS: My parents were Eastern European Jews who immigrated here in the early twentieth century. I was raised in a predominantly Jewish, lower middle class neighborhood in The Bronx, post-WWII. Many of our neighbors were Holocaust survivors, though I didn’t know this, or understand why they had numbers on their arms, for a long time, because no one would talk about it. When I finally did learn about it—and discovered that some of our own family members had perished in the camps—I was enraged. That anger stayed with me for a long time and proved the catalyst for Freedom’s Hand. (Readers might be interested in a story that I wrote about my childhood experience, titled, The Number People.)

AM: That’s horribly sad, and one reason I think stories like Freedom’s Hand are so important. You’re skilled at making the reader empathize with and fight for the protagonists, in Freedom’s Hand included. How do you approach character development? 

MS: My characters are reflective of most human beings: flawed. We’re just ordinary folks trying to get by in a challenging world, hoping to love and be loved. But sometimes, ordinary people are thrust into extraordinary situations—especially in fiction—and it is how they handle these necessary changes that, I believe, appeals to readers. In Freedom’s Hand we have David Lowe, a nerdy schoolteacher from suburban Chicago, suddenly pitted against a host of murdering, racist thugs in order to save his family. In Demon Shadows, successful novelist Paul Fleming has writer’s block because he misses his kids after a contentious divorce. This doesn’t exactly prepare him for the horrors he will soon encounter at an isolated writers’ colony, but somehow he’ll need to rise to the occasion. Bottom line: readers understand my characters because they see some of themselves in them, and they’ll be rooting for them to overcome whatever challenges I choose to throw in their path.

AM: You can have dinner anywhere in the world with any two authors—living or dead (but rejuvenated!). Who would you choose? What and where would you dine?

MS: The first one, easy: Edgar Rice Burroughs. He is my all-time favorite writer, and my muse. Without him I would never have begun writing. I can think of so many for a second choice, but let’s go with Mark Twain. I think that would be a hoot! His quotes are priceless and often make my day. I would invite them for seafood at one of my two favorite places: the Fish Market in Del Mar or Monterey Bay Canners on Oceanside Harbor.

AM: Awesome! I’m coming. 🙂 Seems as though you’ve been published by just about everyone over the years. What do you love most about being an indie author?

MS: Being in control of everything regarding your books. Not having to rely on the whims of a publisher to promote—or not promote—you, or not even matching your own efforts for the small percentage you’ll earn in royalties. Yes, it can be great to have a BNYP (Big New York Publisher), and once in a while even a newbie can become a mega-author.

But so much of that potential success may rely on things over which a writer has no control. Let me share one of my own BNYP stories. I landed Bantam Books for my novel, Demon Shadows, and thought I was on my way. I had a champion there, an executive editor who loved my work. She contracted me for a second book, The Well. Demon Shadows started out fine, about 25,000 copies sold per the initial royalty statement. The Well was about to be published. Then, my editor left Bantam. Losing your champion can be death to a writer. The Well was published but put Out of Print less than two months later. It never had a chance. I never received a royalty statement for it, or any other for Demon Shadows. And people wonder why I got out of the game back then?

AM: What’s next in the pipeline for you?

MS: A historical novel, a real labor of love that has spanned over three decades and is just about ready. It’s a Native American story—what else? Though fictionalized, it is a remarkable true story that deserves to be known by far more people that are presently aware of it. Enough said.

Mike Sirota August McLaughlin

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Thanks, Mike!  Now it’s y’all’s turn. Have any thoughts or questions to share with this fabulous writer? (He’s also a writing coach and has about 20 zillion additional titles out; he’s a mega resource!) Who would you invite to your author date besides me? What would we you eat? 

You can also connect with Mike Sirota on Facebook, Twitter (he just recently joined!) and his coolio blog, Swords, Specters, and Stuff. His latest post features more juicy bits about Freedom’s Hand! Good stuff.

5 Things Writers Can Learn from Wall St: A Guest Post by Kourtney Heintz

“Friendship is born at that moment when one person says to another: ‘What! You too? I thought I was the only one.'” — C.S. Lewis

Well before I met Kourtney Heintz in person, I knew that we shared much in common. We’re both compulsive about writing, for example, both adore dogs (especially our own) and both gave up “glamorous” gigs in the Big Apple for eventual happiness via the pen. Her previous career varied slightly from mine, however, and I figured we could all learn a lot from the recently published author. (Congrats, Kourtney!)

I read a sample of her new release, The 6 Train to Wisconsin, when she’d entered the Amazon Breakthrough Novel Award contest. (She was later named a semifinalist.) Man, was I upset when I ran out of pages; it was that good. Today, I’m honored to share my blog stage/living room with her. I’ll even let her hold my beloved mic. 😉 Take it away, Kourtney!

Kourtney Heintz

Many thanks to August for generously offering me a spot on her blog. She took me under her wing and taught me everything I know about social media. There’s a reason my blog hits and comments skyrocketed after I met her. (You’re way too sweet, Kourtney! Whoops, your mic!)

1) Deadlines Matter

Delays at any point in the process ripple through the entire project. If I let myself fall behind schedule, I was in trouble, my boss was in trouble, and his boss was in trouble. My actions spiraled right up the chain of command.

Even when you’re indie publishing, one missed deadline can snowball into an avalanche and derail your entire book project.

2) Getting to Yes is A Backbending Feat

Most people opened with “No.” “Yes” means more work. If someone agreed to an interview with me, it was time out of their day. I offered to come in early, meet during lunch, stay late. I’d promise to keep it to 30 minutes and be done in 29 minutes.

Any time an agent or editor request a manuscript, they are adding to their workload. Make sure you’re sending out your very best work. Research exactly how that particular agent likes to be queried. Invest time to understand what will make things easiest on them and then do it.

3) Stamp Out Flames Near Any Bridges

I had to build relationships with hundreds of people within my firm. Each interaction had to be respectful and courteous because all future interactions hinged on the current one. No matter how frustrated you get with someone, you never know how integral they may be to you down the road. And there is always more road.

4) Prioritizing Your Day is the Best Way to Stay Productive

I was usually involved in 3-6 audits on any given day–all in different stages of completion.

Everyday, I crafted my to-do list, ranking everything.  My “Top 7” items were mission critical. The rest I’d work my way through. Often a few items had to move to the next day. But I always knocked out what absolutely had to be done.

 5) No One Understands Your Process like You Do

No one knows how much testing and interviewing and digging it took to find an issue and make a recommendation to remediate it.

Same with writing. People will think you play on the Internet all day. They can’t imagine what revising entails. You can try explaining it to them, but the most important thing is that you know what you’re doing and you show up and do it everyday.

Author Bio: Kourtney Heintz writes emotionally evocative speculative fiction that captures the deepest truths of being human. For her characters, love is a journey never a destination. She resides in Connecticut with her warrior lapdog, Emerson, her supportive parents and three quirky golden retrievers. Years of working on Wall Street provided the perfect backdrop for her imagination to run amuck at night, imagining a world where out-of-control telepathy and buried secrets collide. Her debut novel, The Six Train to Wisconsin, was a 2012 Amazon Breakthrough Novel Award Semifinalist.

One Sentence Summary of Novel: When Kai’s telepathy spirals out of control, her husband Oliver brings her to the quiet Wisconsin hometown he abandoned a decade ago, where he must confront the secrets of his past to save their future.

Connect with Kourtney Online:

Website: http://kourtneyheintz.com
Blog: http://kourtneyheintz.wordpress.com
Facebook Page: http://www.facebook.com/kourtneyheintzwriter
Twitter: http://twitter.com/KourHei
Goodreads: http://www.goodreads.com/goodreadscomkourtney_heintz
Amazon Author Central Page: http://amazon.com/author/kourtneyheintz
Pinterest: http://pinterest.com/kourhei

Paperback available from:
Amazon  Barnes and Noble
Ebook available from:
Amazon  Barnes and Noble  Smashwords  Kobo  iTunes

Any thoughts or questions for Kourtney? What has a previous career taught you about writing? 

 

Blogging Alternatives for Authors: Choosing Your Stage and Microphone

As many of you know, I’m a diehard blogging fan. Approached well, it can broaden our readership, strengthen our writing, introduce us to fabulous friends, make us more appealing to industry pros and help us land freelance gigs. If you’re a blog-o-holic fellow fan, you’re probably nodding your head right now. Others of you, I suspect, are somewhat skeptical.

I led a blogging workshop at a conference recently and asked, “Who here has a blog?” Most every attendee raised a hand. When I prompted them to keep their hand up if they enjoy the process, all but one shot down.

I realize that not all aspects of writing are pleasurable, but I believe that many can be. I also believe that forcing ourselves to partake in optional activities we detest can work against us. Regardless, blogging isn’t for everyone.

Blog choices

We’re crazy-fortunate to be writers in a day rich with freedom and opportunity. The question isn’t if we’ll be published, but when and how. We also have a broad range of choices when it comes to book marketing, branding and the beloved author platform. (Note the sarcasm; I know few authors who jump up and down at the sound of the P-word.) I view “brand” simply as who we are—as people and writers, and “platform” as the stage and microphone we use to share ourselves and our work. The more we’re read, heard, seen and/or appreciated, the stronger our “stage,” “microphone” and audience become. And there’s no one or “right” way to enhance or utilize any of them.

When To Make Changes, Quit or Avoid Blogging

If you don’t enjoy blogging, you may want to consider tweaking your habits and approach. If you loathe it regardless, why do it? Hating blogging, but forcing ourselves to do it anyway, is a lot like following a tasteless diet and tedious exercise routine, in my opinion. It won’t stick, provide lasting results or prove worthwhile. We may even go bonkers in the process.

I’d also suggest not blogging, or seriously shifting your habits, if it’s taken priority over your primary writing—unless you’d prefer to build a blog in lieu of books. You may also be rockin’ your author platform without blogging, or detest the notion of even starting. While no one tool or medium works for everyone, it’s important that we present ourselves somewhere–preferably beyond our living rooms. If blogging isn’t your cup of novel-tea (ba-dump), I’d suggest the following:

5 Alternatives to Blogging for Author Platform Building

1. Rely on other social media platforms. I’ve heard Facebook and Twitter called micro-blogging, and for good reason. They, and other social media platforms, offer many of the same benefits blogging can—if we use them consistently, present ourselves authentically and avoid telemarketer “BUY MY STUFF!” techniques. (Thank goodness those don’t work. Blech.) If you’re unsure as to which platform to focus on, experimenting with a variety can help. For tips on using Google+ for building your platform, check out Marcy Kennedy’s post on Jane Friedman’s blog. For Twitter basics, InkyGirl’s free Writer’s Guide is groovy. To learn the benefits of Facebook pages versus personal profiles, check out Lisa Hall-Wilson’s post on Jami Gold’s blog.

2. Write guest posts for other blogs. Guest posts build content much the way personal blogs do, and introduce new readers to our voice and work. They can also make nice additions to our main author and social media sites. (If you’re on Pinterest, for example, create an interview/guest post board.) For best results, choose blogs you appear on wisely. There are loads of fantastic blogs out there—well-written, compelling sites with interactive readers and lofty readership. Countless others have lower-quality posts, very few followers and little interactivity. Before seeking or accepting a guest post opportunity, ask for demographics and stats, unless you have a good grasp of and respect for the blog’s content already. We can also learn a lot about a blog by skimming through posts, comments and social media shares.

3. Read, follow and interact with authors who do blog. Blogging isn’t the only way to engage in the blogging community, in which there is tremendous value for authors. (It’s one of the most supportive writing communities I feel we have access to.) Make sure you have a Gravatar profile, so that your photo and profile link accompany your comments when applicable, then seek out and read blogs that strike you. Sharing links to posts we find compelling on social media helps us, the post creator and readers who benefit from the links. When we share valuable content, we attract like-minded followers.

4. Contribute stories, articles and pitches to magazines, journals, contests and websites. Being findable on search engines and having plentiful online content are major blogging perks. We can get these same advantages by contributing stories and articles—paid or not—to print and online publications. (Exposure and experience are valuable “pay,” particularly in our early days.) Short stories can boost book sales, by serving as leverage during price-drop promotions and adding to our body of work. (A reader who loves your short story will be more likely to buy your books, and vice versa.) Entering writing contests can help instill deadlines—another perk of blogging. Winning brings us recognition, enhancing our reputation.

5. Write awesome book after awesome book, and team up with fantabulous reps and/or marketing gurus. I believe that high-quality work attracts and breeds success, regardless of what we do otherwise—and obviously, writing book after book is vital for all career-oriented writers. On occasion, a book does so well with readers or publishing pros, word-of-mouth (including others’ social media) and/or a powerful marketing force takes care of the whole shegang. If you can manage and enjoy that, kudos! Sadly, most of us aren’t so lucky. The harder we work, and the more high-quality work we produce, the better off we’ll be. Meanwhile, if we’re resistant to blogging and other social media, we best team up with qualified others who aren’t.

Speaking of blogging writers, a group of us are highlighting a special one today. Susie Lindau, a prolific blogger I’m honored to call friend, is facing breast cancer with courage, heart and humor. Please take a peek at her latest post, The Boob Report: Laughter is the Best Medicine, and you’ll see what I mean. ♥ She’ll inspire you, whether you’ve joined the blogosphere or not.

Susie gang 2

Lynn Kelley, Susie Lindau, Debra Eve, me and Debra Kristi

How do you feel about blogging? Any alternatives to add? What’s your preferred method of platform building, on or offline? Or would you rather hide away in a remote cabin, type-typing away? (We all have days like that!)

Smash the Tomatoes: Dealing with Bad Reviews

Not long after my book released, I ran into an acquaintance in Hollywood. “I saw your book on Amazon,” he said. “Sorry about the reviews. Man, that must suck!” (Geez. Nice seeing you, too!) At the time, I had two critical reviews, and over 20 positive. If there’s one thing we can be certain of about reviews, it’s that the doozies will stand out.

A friend and fellow writer recently asked me how I deal with bad reviews. I’m so glad she did, as I consider myself somewhat of an expert. 😉 I’ve likened my brain to a teflon pan when it comes to rejection and criticism, thanks to my acting and modeling days. I learned early on that my job was simply to do my best, and view gigs and pay as frosting that would eventually come if I kept at it. I still believe that.

I expected some harsh reviews and mixed feelings on my novel. I write about controversial topics in arguably unconventional ways. Writing the stories I’m compelled to write matters more to me than writing a “safe” book, or aiming to please the masses. I seem tough, right? Grrr… I can deal!

Tiger blog

Well, usually. I let a couple of reviews bother me early on. One, in particular, seemed snarky and cutting. Like obsessing over a tiny blemish on an otherwise blemish-free face, they seemed to grow and fester. “It’s all anyone will see!” No, but…

Let’s face it. There are some seriously sucky aspects of bad reviews. They affect us and others more than they should, stand out like snowmen on a balmy beach to anyone looking (geez, enough with the analogies!) and have the capacity to hurt longer and more deeply than positive reviews feel good. Blah humbug! So what can we do?

Plenty, in my opinion. I’ve found that a little perspective check can go a long way toward thriving amidst what can feel like a rotten tomato-throwing war.

Reassuring Facts About Bad Reviews

1. We all get them. The more reviews we gather and books we sell, the more likely bad reviews become. It’s generally part of the deal, and shouldn’t make us less like authors, but more.

2. Many of the most celebrated books gain a significant amount of bad reviews. Based on Amazon.com reader reviews:

When reviewers throw tomatoes, make ketchup!

When readers chuck tomatoes, make ketchup!

I Know Why The Caged Bird Sings, by Maya Angelou 407 reviews, 66 critical (1 or 2-star)

The Bluest Eye, by Toni Morrison
590 reviews, 87 critical

Les Miserables, by Victor Hugo
961 reviews, 108 critical

The Great Gatsby, by F. Scott Fitzgerald
2,243 reviews, 256 critical

Girl with the Dragon Tattoo, by Stieg Larrson
4,107 reviews, 800 critical

Fifty Shades of Grey, by E.L. James
19,468 reviews, 7,136 critical

The list could go on, and on…

3. Many bad reviews are badly written. Nothing against people with lower IQs or limited literature savvy, but I appreciate the fact that many of the best reviews I’ve read (of my own book and others) are well-written critiques, composed by sharp and prestigious reviewers. Snobby? Maybe. But it helps.

4. The “star” system is flawed. Do you know what the 5 star levels specifically represent on Amazon? No one does, because it’s different for everyone. The layperson  could simply be having a bad day, see the star system differently than we do (consider ‘5’ the best book they’ve ever read, for example), or misuse it entirely.

5. Some bad reviews are better than none, and bad ones may even help. People tend to review books they love or hate, which isn’t necessarily negative. Numerous studies have shown that bad publicity boosts book sales—familiarity and popularity being bigger contributors to consumer decisions.

6. Price-drop promos make bad reviews more likely. When we run a price special, some folks will nab it simply because it’s cheap or free. They may not read romance novels, for example, but download yours for free, dislike it solely because of the genre, then blast away in a review. Frustrating, yes, but it’s nothing personal or worth beating ourselves up over.

(**The promotions are still worth it—trust me. It’s easy to focus on the bad reviews that evolve afterward. Focus instead on the increased downloads and positive reviews that arise.)

7. At the end of the day, they don’t really matter. My agent hasn’t seemed to care about poor reader reviews, nor have publishers who’ve picked up indie authors for mega-contracts, production companies that choose novels to base films on, or loyal readers, lovers, friends, plants or pets. If anything, beloved fans will probably root for us even more—and possibly bake us cookies.

Turning Tomato Wars Into Ketchup

(That’s my Minnesotan/optimist way of saying, turn rotten reviews into something positive, and don’t let them matter more than condiments do within a healthy diet. Even Minnesotans don’t serve ketchup as a main dish. Ew.)

  • Read reviews in moderation. It’s natural to peek in on occasion, and to read all reviews early on. But I feel that our time and energy are best saved for worthier pursuits. (There’s a reason that many celebs bypass reviews—and their careers carryon, perhaps better so, for it.)
  • Refrain from lashing out at the reviewer, or pleading friends and family to make up for it with praise. These are great ways to attract more attention to our bad reviews, and get unfriended, unfollowed and dis-liked throughout social media. (Reviews will come. We don’t need to beg.)
  • Re-read positive reviews. Read them out loud if it helps. Print them out, or paste them on your desktop. Positive feedback should empower us, so let it. By letting bad reviews bother us, we’re empowering the wrong thing.
  • Remind yourself that YOU ROCK! We all have moments or days of “Oh man, I totally suck!” But you’ve written a book! That’s a huge, admirable, worthy accomplishment. And it’s probably touched more than a few readers. True artists carry on, with or without a few tears along the way.
  • Laugh at them. Given the proper mindset, bad reviews can be downright hilarious. (If you’d rather, giggle at Ketchup Man. He won’t mind.) Giggling at famous authors’ bad reviews can also be oddly therapeutic—if only because many are insanely off-base and grandiose.
  • Stay captivated with book-writing—not review-reading. The best medicine for hurtful criticism, I feel, is focusing on writing another book. Get lost in story; that’s what counts. And since your next book is going to be EVEN BETTER than your last, phooey on whoever made you feel bad. (Did I just say phooey?)
  • Seek support. If self-encouragement isn’t enough, reach out. Most of us want to help one another, and no one understands as well as fellow scribes.

Do you read all of your reviews? How do you deal with the bad ones? Any tips to add? I always dig your thoughts.

A Peek Inside ‘Big 6’ Author Life: Amanda Kyle Williams

Thank goodness for books! Seriously. With all of the buzz circulating about Abercrombie & Fitch and its CEO’s damaging messages, I’ve had youth on the brain. Mysteries and thrillers helped me through countless teenage hardships, and I looked up to their creators long before I imagined becoming one. In a world with too many villains (*clears throat* Jeffries!), I’m particularly grateful to my author heroes.

Cup of coffee and book

Today, I’m stoked to bring you one of my favorites, Amanda Kyle Williams. Her Stranger series, starring former FBI profiler, Keye Street, is captivating, witty, spine-tingling and inspiring. Now through Sunday, you can nab its first installment, The Stranger You Seek, for only 99 cents. (Total steal!) I hope you’ll pull up a chair, and a cup of java. This author is one you don’t want to miss.

AM: I first had the pleasure of “meeting” your work, thanks to a serendipitous galley copy of your series premiere. Now, you’re about to release #3. (Time flies!) How different is it, being a further celebrated veteran?

AKW: I can tell you the writing process is very different now. It took me a couple of years to settle into my job. Sometimes just being still is challenging. Learning a new job is challenging. But I’m in the groove now. I have a routine. I’m fairly disciplined and I’m enjoying writing again, remembering why I love it. I lost that for a minute while I was freaking out. I just finished the third book, Don’t Talk To Strangers, and it’s the first time I’ve finished a book without secretly believing I’d never write another one. I hear I’m not unique in this way. Writers, as it turns out, are neurotic as hell.

AM: As a traditionally published, Big 6 (well, 5) author, are you flown around the world with an entourage who wines, dines and does all of your marketing for you?

AKW: [laughing] You’ve been watching “Castle,” haven’t you? Actually, I am treated very well thanks to a great agent, publicist and publishing house. But it’s more like I’m flown to a few cities with mystery bookstores. Great opportunity to develop relationships with booksellers and to meet readers. My books have a few translations now and that means foreign publishing houses so I was very happy to be invited to London last year to meet my UK publisher and attend the Harrogate Crime Writers Fest.

But here’s the truth, or at least my truth and my experience at my level: There’s a big push just before and after a release. Tours and publicity. It’s this crazy blast of activity in the middle of a writer’s solitary life. It’s fun and exciting. And then it’s over. And if you want to keep the buzz going, you pretty much have to do it yourself because publicists and publishers are on the next bazillion new releases. Not that they don’t work hard for me all year. They do. But their attention shifts. They have other authors. Now, if I have a marketing idea or need help, I can reach out and they’re there. The team at Random House has been incredibly available and willing. But it’s up to the author to learn how to promote, attend conferences, meet people, stay involved in the community, keep your name out there, develop social media relationships, visit book clubs, develop a website…

There’s a financial investment associated with conferences, of course. Travel is expensive. But I see it as just that—an investment in my career. A lot of authors blog, as you well know. I don’t. It’s fraught with dangers for a dyslexic writer. I’d have to employ a full-time freelance editor. It’s not something I have any interest in at this point. And honestly, I don’t have that much to say. Some days I can’t even manage a status update or something cute for Twitter so…

(Psst! She’s actually a great Twitter follow. Check her out: @AKyleWilliams.)

AM: What’s your funniest or zaniest fan story? (If your groupies are super normal, feel free to embellish.)

AKW: Oh sure. Everyone knows thriller fans are perfectly normal, right? All I will say is, my inbox gets pretty interesting. Funny story about my first tour: I went to Houston after the release of The Stranger You Seek. Murder By The Book petitioned hard for me to come to Texas and visit their store. My publicist was skeptical. First tour. No one knew who I was. Tours can be brutal anyway. It’s hard to get people out of the house and into a bookstore for a book signing even if they like the author.

So I go to Houston. Nice hotel. Good food. Published book. I’m feeling pretty important. Four people show up, including an older couple, white hair, sitting very quietly through my whole spiel. During the Q&A, I discover they’re only there because they think I’m a long lost relative from Mississippi named Amanda Kyle. [August falls over laughing.] Bless their hearts. More recently, I visited a local book club that chose one of my books as their monthly read and I was asked if I’d ever killed anyone. I took that as a compliment.

AM: Well they were lucky to meet you anyway. What lesson have you learned writing or career-wise, that you wish you’d learned sooner?

AKW: You know, I really wish I’d identified as a writer before I was a professional writer. I was writing on and off for 25 years before it was my full-time job. I think I would have found the confidence to go for it sooner. There’s value in speaking about things before they’ve materialized. It’s like looking like a success before you’re a success. Same principal.

When I began making lists of positive things to say to keep my mind for running negative loops, telling me I wasn’t good enough or talented enough, my life started to change very dramatically. It’s virtually impossible for your brain to get stuck on fear and worry when your mouth is saying something positive like, Everything I Touch Prospers and Succeeds. I’m creative. I’m talented. I have new ideas all the time. I write many books. I have these affirmations posted around my house—on the fridge, inside the medicine cabinet, over my bed on the ceiling with painter’s tape. Turning off that little voice that was holding me back infused my writing with some confidence.

AM: If you weren’t a writer, and could take on any skills/traits, what would your dream alternate career be?

AKW: Seriously, I have no skills except that I can write a little and I’m really good with animals.

AM: If you could have any celebrity endorse your book, who would you choose?

AKW: Um… Oprah. [August cheers too loudly.] I mean, come on. She sells the hell out of books. But seriously for me, for the big rush, I want one of the big boys. Right now Gillian Flynn (Gone Girl) and Lee Child (Jack Reacher series) are my fantasy cover blurbs.

AM: Lee Child would totally blurb you! We shared smoothies once. I’ll put a word in. (Kidding—pretty sure he’s forgotten my name.) What aspect of the author’s life do you find most rewarding?

AKW: Besides typing The End? I guess reading back something you really struggled with, honed and revised, and discovering that you managed by some miracle to say what you wanted to say, or create the emotion or suspense you were going for. Because when I start a scene, it’s not like that. It doesn’t come rushing out of me, perfectly shiny and polished. It’s a painstaking process, word-by-word, building from the foundation up.

The other thing would be getting mail from a reader who really gets the character or was touched by something in a book. I talk a lot about addiction in the series. I hear from a lot of folks in recovery. I get mail from from former cops and private detectives and dedicated crime fiction readers. It’s really great when you’ve gotten it right for them. All the hours pay off in those moments.

AM: Beautiful. Tell us about your 99-cents promotion, and what we can look forward to next.

AKW: My publisher decided to run a nice little promo on the eBook edition of the first book in the series, The Stranger You Seek—$0.99 wherever eBooks are sold in the U.S. The promotion runs through May 19th.The 3rd book in the series, Don’t Talk To Strangers, is scheduled to release February 11th. We thought this would be a great way for new readers to discover the Keye Street Stranger series and jump in at the beginning in advance of the 3rd release.

*****

Great indeed. If you haven’t yet, I hope you’ll all race over to Amazon, B&N, or wherever else you e-book shop, and check out Amanda’s work.

Isn’t Amanda Kyle Williams fabulous? Any thoughts to share with her? Do you relate to her “neuroses” as much as I do??? Sure we’d both love to hear from you.

Image
In the sweltering heat of an Atlanta summer, a killer is pushing the city to its breaking point, preying on the unsuspecting, writing taunting letters to the media, promising more death. Desperate to stop the Wishbone Killer, A.P.D. lieutenant Aaron Rauser turns to the one person he knows can penetrate a deranged mind: Keye Street, an ex–FBI profiler and former addict who now picks up jobs where she can get them. But the last thing Keye wants is to be pulled into the firestorm of Atlanta’s worst nightmare. And then it suddenly becomes clear that the hunter has become the hunted—and the stranger she seeks is far closer than she ever dared imagine.

Available on Amazon, iTunes, B&N and more.

Pitching to Agents: Why A Little Sweat’s Okay

If you’re a writer, there’s a reasonable chance that you’ve had conferences on the brain. I’m heading to OWFI in Oklahoma this week, while many friends conference it up at DFW Con in Texas. Registration for ThrillerFest, Bouchercon, RWA and other fests are ongoing, all of which provide opportunities to mix, mingle and potentially pitch to literary agents.

As some of you know, I met my agent at AgentFest—the pitch portion of ThrillerFest, which takes place annually in New York City. My pitch was not polished, memorized or anywhere near perfect. I rambled a bit, stumbled over a word or 700 two, and probably spoke faster than ideal. But you know what? I had fun, relayed the gist of my novel, and my now agent saw something worth further considering.

While it’s awesome to prepare for pitches, and conferences in general, what seems most important to me is being ourselves while we’re there–whether we’re anxious, excited, shy, outgoing, blurty, loud or fill-in-the-blank.

Be-yourself

An agent/author relationship is a close and valuable one. If we don’t mesh personality-wise, that’s a problem. Enthusiasm is a great thing, even if it makes us bumble around a bit. And no one is expecting the most eloquent speech ever recited. As my agent wisely said, it’s their (agents’) job to pitch stories to publishers; writers’ primary job is to write. Keeping that in mind might help remove some of the pressure. (I suppose I’m sharing what I wish someone had told me pre-pitch.;))

Most of all, I want to wish all of you who’ll be pitching this weekend or later on this year GOOD LUCK and heap loads of fun. If you are, you may find the following links helpful:

ThrillerFest.com: Something Did Happen (How I landed my agent)

Write It Sideways: How to Slam Dunk Your 90-Second Pitch, by Debra Eve

The Other Side of the Story with Janice Hardy: Is the Agent Pitch Session an Effective Tool or Could it use a Tweak?, by Guest Agent Sara Megibow

What writers’ conferences are you looking forward to? Heading to OWFI or DFW Con? Will you be pitching? Any tips or challenges to share?