Blogging Commandments: What Works for Me

I’ve attended a variety of writing events over the past few months, and have engaged in some interesting discussions on blogging. To blog or not to blog? Is it effective for authors? What works and what doesn’t? These are just a few of the common blog-related questions writers face—questions with no simple or all encompassing answers.

Okay, so that’s only part of it…

Through research and experience, we can find those answers for ourselves. My roughly 1.5 years of blogging has taught me a heck of a lot—both through manning my own blog and learning from fabulous others. Toward that end, I thought I’d share some of the guidelines that tend to work well for me.

My 7 Commandments of Blogging

1. Thou shalt never prioritize blogging over book writing.

Like many writers, I started blogging to build my author platform (and because my agent suggested I do). I’ve enjoyed many unexpected benefits since—fabulous friendships, fun social media interaction and more. These perks could easily take up most of my time and energy if I let them. I might even have fun in the process. But before long, I’d be sad—deeply sad, because writing (stories, namely) is my heart and, quite often, my sanity. And an ungratified heart hurts, big time. Then there’s that little thing called money; without book and article writing, I wouldn’t have any. Unless we want to be bloggers who write manuscripts on the side, working blogging into a healthy writing lifestyle that supports our craft first and foremost is vital. If you struggle with social media time-suck, save it for warmups, cool-downs and breaks. (Think of it as snacks and dessert, versus the fruits, veggies and entree.)

2. Thou shalt aim for consistency.

I’m a pantser through and through. I don’t outline, loathe schedules and use calendars primarily as wall decor. And yet, blogging if or when the spirit moves me seems unwise.* I feel that my readers deserve more than that. Plus, posting because we’re committed to doing so—not necessarily inspired—builds writer-strength. We work that get-it-done muscle, and learn that inspiration will come if we simply sit our butts down and write. I aim for two posts per week, generally on Mondays and Thursdays, but without holding myself to either with an iron fist. (Again, book work comes first.)

*I know several awesome bloggers who don’t use even loose posting schedules. If consistent inconsistency works for you, so be it! The key is finding what works for us.

3. Thou shalt write what you’re compelled to.

This might sound somewhat contrary to the above, but it isn’t. (What if we’re not compelled to write a post by post day?) We’re all compelled to discuss, share or explore ideas. It’s part of what makes us writers. Rather than write about something that seems marketable or stats-boosting, or because it’s easy—i.e., we’re expert in it, I prefer to write with my heart and gut. It lends itself to stronger, more enjoyable-to-write and share posts, and reader appreciation; they can sense authenticity and complacency.

4. Thou shalt listen to and respect your readers.

I’ve been happily surprised by how helpful readers can be in terms of shaping my content and helping me grow as a writer. Interacting with readers via blog comments and elsewhere on social media shows that we care, and provides an opportunity to understand what strikes them most. Such engagement may also reveal related topics or angles they’d like explored further—which may compel you to do so. 😉 If you want to know more about your readers, ask questions. The more engagement, the better, in my opinion.

5. Thou shalt support other bloggers and writers.

Supporting others benefits us in a variety of ways. First, it feels good. (It’s far more fun to tell Twitter and Facebook friends that they’ve “got to read this post/book!” when it’s someone else’s post/book—not ours.) Second, bloggers we support often reciprocate—though I don’t think that this should be the primary reason behind liking, commenting and sharing; give to give. Some bloggers take such support even further. Gene Lempp and Reetta Raitanen post thoughtful mashups on their blogs. Susie Lindau throws awesome promote-your-stuff/mingle with other bloggers parties. It doesn’t have to be overly time consuming, and can be a lot of fun. In addition to the support factor, hosting mashups, guest bloggers and author interviews can save us time.

6. Thou shalt proof read.

Going back through some of my early posts can be horrifying nauseating offsetting, as I haven’t always taken time to proofread my posts. (Shhh!) It’s ironic, as many of us start out nervous about blogging because we’re used to perfecting our other work. But how can we perfect blog posts and do everything else? When I started out, I tried to fit too much in too soon. “Perfection” isn’t necessary, but making sure we’ve made a solid effort at fixing grammatical errors and the like is important. For particularly important posts, I often ask my dear friend—and skilled writer/editor—Bill Parker for his expert once over. (Not sure I’ve met anyone who can read and spot typos so quickly.) Blog posts are meant to be more casual than our other writing, but they go out into the world, and we never know who might see it. We should aim to put our best blogging foot forward. If that means cutting back from three to two posts per week or delaying a post a day or two, as I have, do it.

7. Thou shalt have fun. Blogging because we feel we should, yet loathe it, isn’t likely to breed success in any arena of our lives. If it isn’t fun, or as fun as you’d like it to be, consider changing things up. I’m pretty sure I could build a sizable blogging platform in the realm of nutrition, but I’m a health writer. Endless posts about what I’m already covering elsewhere would feel like needless homework, or gratuitous “I just want higher stats!” posts. So, I cover food-related topics when I’m compelled to (sick of that word yet???). Otherwise I stick to topics that light my fire, like Girl Boners, music and thrillers.

Speaking of fun, if you haven’t checked out social media jedi master Kristen Lamb’s blog and books, what rock have you been hiding under? you should. I thought Twitter was the lamest thing since size 0 jeans until I read her stuff. Be forewarned—it’s addictive. If you’re brand spankin’ new to blogging, check out Ginger Calem’s Building a Blog in April. She’ll help you up onto your feet, and one of her lucky graduates will win a spot in Kristen’s more advanced blogging class through WANA International. For more from yours truly, and many other authors and speakers, I hope you’ll consider attending the OWFI Conference in May. I’ll be sharing insight on blogging for building an author platform (without going crazy!), and a teaching a workshop on hybrid author-hood, or going indie with an agent. (Excited!)

We’ve got to do what works best for us if we want to grow and thrive as writers. The above guidelines have helped me expand my writing, gained me some pretty nifty freelance and speaking gigs, and helped nurture my feeble “Will anyone read this?!?” blog into one with a pretty solid and steadily growing readership. The rest of my personal blogging growth (and I’m sure many of you can relate) boils down to trial and error, instinct and simply keeping on. And while I don’t have a specified breakdown, I have no doubt that my online platform has played a role in my book sales—a valuable one. I hope that wherever you are in your journey, you’ll continually find what rocks your writing world.

Do any of these resonate with you? What similar or vastly different commandments make your list? Any questions, challenges or related thoughts to share?

Posted by August McLaughlin on March 20, 2013

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